Crowdsourced Clean Beauty. Volition is challenging the way beauty products are ...
invented and produced. We are a San Francisco beauty company that puts the consumer first. We don’t contrive consumer needs, we inventively bring them to life using the power of community to create beauty products that are not only high-quality and effective, but are what the consumer truly wants.
First we selectively solicit ideas from beauty enthusiasts. Then we competitively evaluate them within the beauty community at large—measuring desirability, uniqueness and demand every step of the way. When ideas make it to the waitlist and pre-order stage, their Innovators are partnered with top USA labs and chemists to formulate their dream products. This refined and interconnected go-to-market process ensures that we only create the most inventive and coveted products for the most authentic needs. If you’ve ever had a beauty idea and thought ‘Why doesn’t someone make this?’ Volition is the brand for you.