8X the toning pigments* for Aveda's coolest blonde yet.**
Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result, with Aveda Blonde Revival™ Purple Toning Shampoo.
Low-lather shampoo developed to maximise toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.Key Ingredients:
- Passiflora Edulis Seed Oil
- Euterpe Oleracea Fruit Oil
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.
- Apply to wet hair. Leave in 1-3 minutes.
- Rinse thoroughly.
- Follow with blonde revival™ purple toning conditioner.
- Toning results can vary.
TOP TIP: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.
Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730).
*Aveda’s Own Pure-Fume™ aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume™ à l’Osthmanthus, à l’Orange certifiee biologique, au Bois de Cèdre et autres
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.